Pilot with Glowing Lines live

October 20, 2014

The pilot of the 'glowing lines' by artist Daan Roosegaarde and construction company Heijmans is completed. The project is part of the ‘N329- Road of the Future’ in Oss, the Netherlands.

In this part of the road glow in the dark lines are installed, called Glowing Lines. These lines collect energy during the day and give light in the evening. Here the landscape becomes an experience of light and information. As a result this increases visibility and safety. Roosegaarde and Heijmans launched the Smart Highway concept at the Dutch Design Week. Since then the technical development of the idea has started and several versions have been tested in durability and user experience. This comes now to result in Oss as a matured design. When driving in the dark Roosegaarde describes it as ‘going through a fairy tale’.


The Glowing Lines can be experienced every night at the N329 in Oss, the Netherlands. Based on this pilot, new projects will be launched internationally. Also the Dutch minister of Infrastructure has asked Daan Roosegaarde to make a new design for the ‘Afsluitdijk’, the Dutch iconic dike of 32km.

Smart Highway
Smart Highway
Smart Highway Glowing Lines

The 12th of November Roosegaarde and Heijmans will launch the next project, the first unique Van Gogh-Roosegaarde light emitting bicycle path. This cultural spinoff is inspired by Van Gogh’s masterpiece ‘Starry Night’, and gives cyclists the opportunity to experience a modern version of this painting in an innovative landscape of light. The path is part of the historic Van Gogh route in Nuenen, the Netherlands.

Profile Studio Roosegaarde

Artist and innovator Daan Roosegaarde (1979) is internationally known for creating social designs that explore the relation between people, technology and space. His Studio Roosegaarde is the social design lab with his team of designers and engineers based in the Netherlands and Shanghai. Roosegaarde is in the top 5 of Sustainable Trouw 100 as most influential Dutch green leader. With projects ranging from fashion to architecture his interactive designs such as Dune, Intimacy and Smart Highway are tactile high-tech environments in which viewer and space become one. This connection, established between ideology and technology, results in what Roosegaarde calls 'techno-poetry'.

Made possible with the support from BKKC. Location: N329 Oss in the Netherlands